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Metrics 2.0: Mobile advertising to hit US$11.35B; Will Google stay No.1 in Mobile Search? Annotated
WorldwideInfroma forecasts
that search-related mobile ad revenue will climb to $1.5 billion in 2011,
up from just $3 million this year.
Welcome to MindHabits.com Annotated
tress Relief through Simple, Daily Games
MindHabits produces computer software designed to help people reduce their stress levels and boost their self-confidence, using games that automatically retrain the way the mind responds to social stress. This patent pending technology is the result of a decade of research by scientists at McGill University, one of the world’s top medical research centers. The software – based on the emerging science of social intelligence – helps you practice the mind habit of focusing on positive social feedback, which in turn reduces stress levels and improves self
Cerebral Vortex Games - Welcome
Remember These 5 Copywriting Formulas » Copywriting Blog By Copywriter Michel Fortin Annotated
I used to teach marketing and selling at a local college here in Ottawa. And one of the things I used to teach with (I also use them all the time when I want to learn and remember new things, too) are mnemonics.
Mnemonics are tools or devices that aid retention. My best form of mnemonic are acronyms.
Do you remember the little ditty to remember all the planets taught mostly in kindergarten? It goes, "My very eager mother just served us nine pizzas," where the first letter of each word represents the name of each planet in our solar system (Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto).
Similarly, I use acronyms to teach about copywriting. I do this to help you remember, appreciate, and understand the process I go through when I write copy. Here they are, with their meaning (they are also linked to their respective articles covering the formula in detail):
Six Elements for Effective Landing Pages | Marketing Pilgrim Annotated
MarketingExperiments just released a new research brief discussing how to make landing pages more successful. As always, their conclusions are very relevant to online retailers and other companies who are trying to generate an action from their visitors.
A key part of the study involved trying to determine whether long copy or short copy performed better when the desired action was a simple email capture. As it turns out, the short copy was more successful.
In the past, many studies have shown that long copy is more effective in certain situations. However, MarketingExperiments believes that there are four factors that should influence your decision about whether to use long or short copy–the cost of what you are selling, the perceived risk, the commitment level, and the motivation.
In other words, if you are selling a high priced product, asking for a lot of personal information, requiring a time commitment, or using logic as your selling strategy, use long copy. On the other hand, if you are giving away something for free without commitment and selling with emotion, use short copy.
MarketingExperiments identifies six elements that affect the performance of landing pages:
1) Friction - how much work the visitor has to do (this includes the reading)
2) Incentives - extras that are thrown in to sweeten the deal
3) Visitor motivation - how much they want what you have
4) Value proposition - the perception visitors have of you and what you are selling
5) Anxiety - the perceived risk to the visitor
6) Credibility - how well you convey trustworthiness
To increase site conversion, you should focus on these elements. It is important to understand that few changes will in themselves make dramatic differences. My company tripled our conversion rate over the past year, but we did it with a huge number of very minor changes. Even very modest improvements in these six areas can cumulatively add up to a significant increase.
Testimonials - eMarketer Annotated
"When I need the latest trends and stats on e-business, I
turn to eMarketer. eMarketer cuts through the hype and turns an overabundance
of data into concise information that is sound and dependable."
Mark Selleck, Business Unit Executive, DISU e-business Solutions, IBM
"While creating our business plan for the region, we
combed through literally dozens of research sources to generate our facts and
views. After trying to extrapolate several different sources into one single
viewpoint it became apparent that eMarketer had already figured that angle out.
Hence eMarketer's perspective became our benchmark for the data we used to plan
our strategic intelligence around."
Tobin Trevarthin, VP Interactive Marketing, AOL Time Warner
"eMarketer is a highly valued and trusted resource for Avenue A/Razorfish.
Throughout the organization, eMarketer reports and data allow our staff to stay ahead of the rapid
changes in digital marketing."
Matt Wood, Manager, Supplier & Research Development, Avenue A/Razorfish
"eMarketer, different from other firms, compares studies and
gives a wide analysis of a problem, interpreted from different points of view.
Your reports are among the best available."
Dr. Alessandro Longo, Italian IT Journalist
"Quite simply, eMarketer is the best
marketing resource site that I have ever seen."
Larry Chase, Web Digest for Marketers
Nantucket Conference Annotated
The Nantucket Conference
convenes a small, invitation-only group of New England’s
most creative and forward-thinking entrepreneurs,
investors, technologists, and executives. There are
several reasons why this region's high-level high-tech
players consider the Nantucket Conference a must-attend
gathering.
First, there are unique
opportunities for exchanging ideas and networking in a
relaxing, informal environment. We acknowledge that much
of the value of the Nantucket Conference comes from
impromptu hallway conversations, serendipitous seatings at
lunch, and walks around town. Nantucket is a place for
having fun, doing business, and making new connections.
Second, sessions on
Nantucket elicit the kind of real-world war stories and
insight that you don’t hear at any other conference. All
proceedings of the Conference are off-the-record, which
gives presenters a chance to talk openly and honestly. We
limit the use of PowerPoint and forbid blatant company
pitches. Also, since there is precisely no difference in
the caliber of people on stage and those in the audience,
there is always plenty of opportunity at each session for
interaction and debate.
Finally, this isn’t an
event produced by a conference company that churns out
dozens of cookie-cutter events each year. Nantucket is
organized by a group of people -- our Advisory
Board -- who actually work in the technology space
every day.
Antenna Group - Our Approach - Our Services Annotated
Executive
Profile Development
Antenna Group crafts its CEO program to reflect the needs and
availability of the individual. Below are examples of some of the
standard practices that have proven successful with Antenna client CEOs.
EconSM Conference - The Economics of Social Media Annotated
How do you thrive in an industry that seems to change irrevocably every few days? At paidContent and its sister sites MocoNews.net and ContentSutra, we chronicle the world of social media on a minute-by-minute basis. But sometimes, in an industry moving so fast, it's useful, fun, and necessary to allow yourself a day away from the everyday to think, learn, and network alongside your fellow industry leaders. So on April 26, ContentNext Media, our parent company, is presenting its first conference, The Economics of Social Media, at the Beverly Hilton in Los Angeles. Over one packed day, in a series of large and small sessions we're designing to ensure maximum participation, we'll examine the tremendous changes social media is bringing to:
Gerson Lehrman Group Councils Annotated
Building the Mosaic
Gerson Lehrman Group provides value to its clients by arranging projects with
experts (Council Members) in numerous specialties. Our clients need direct,
unbiased primary inputs and education on complex or hard to find/understand
topics (which access to the GLG Councils can provide) that can help them make
more informed investment decisions. Such inquiries can include understanding
how a particular technology, drug or service works, understanding products and
their acceptance in the market, trends in industries and the like. Gathering
bits of fragmented information from various sources is often called building
the mosaic or "mosaic theory" – which has been recognized by leading investment
industry groups, the U.S. Supreme Court and the Securities and Exchange
Commission as contributing to a healthy and efficient market for securities.
Business leaders, government and non-profits also find that access to
specialized expertise drives superior decisions.
The Role of the Council Member
Our clients value these inputs, but understand that Council Members are not
providing investment advice and are not able to provide ‘answers’. This is why
our clients come to us to speak with multiple experts on a given topic –
aggregating tiles in the mosaic to develop a picture. It is important that
Council Members understand that the value they can add is in educating and
providing objective insight to our clients. Disclosure of information that is
confidential or a discussion that presents a conflict for Council Members is
unwelcome to our client
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Music Radio on the Internet Faces Thorny Royalty Issues - New York Times Annotated
Since Pandora.com closed its box of digital musical delights this month to users outside the United States, the complaints have been pouring in from Dubai to Patagonia.
It is “a step back to the dark ages in the music world!” fumed Mario from Mexico City. Declared a user from Spain: “Why can’t they leave us in peace?”
With 6.5 million registered users, Pandora stands at the vanguard of the sprawling, global Internet radio market. But like other Webcasters, it faces an increase in royalty rates in the
Online Ads vs. Privacy - New York Times Annotated
OR advertisers, and in many ways for consumers, online advertising is a blessing. Customized messages rescue advertisers from the broad reach of traditional media. And consumers can learn about products and services that appeal directly to them.
But there are huge costs, and many dangers, warns Jennifer Granick, the executive director for the Stanford Law School Center for Internet and Society (wired.com). To app
A Site Where Virtual Barbies Can Compare Their Makeovers - New York Times Annotated
Barbie dolls collide with Web 2.0 with the release of BarbieGirls.com, a free online community which Mattel hopes will pull young girls away from competitors like Ty Girlz, Neopets and Webkinz. Once children pick a screen name and password, they can dress up their own Barbie avatar, a fun process of mixing and matching hairstyles, clothing items and shades of lipstick. There’s no bad hair; in fact, every creation looks like a slightly different beauty queen.
Girls soon learn that some of the dress-up items, like that green purse with sparkles, are reserved for those who own a $60 Barbie-shaped MP3 player, le
A Nod to Journalistic Integrity Is Seen in an Editor’s Return - New York Times Annotated
Who says industry magazines are cozy with their advertisers?
Last week, the International Data Group removed the chief executive of its largest-circulation computer magazine, PC World, and reinstated its top editor, who had quit days earlier over the executive’s decision to not run an article critical of an advertiser.
The editor in chief, Harry McCracken, rejoined the magazine on Wednesday after the disputed article, “10 Things We Hate About Apple,” was posted on the magazine’s Web site.
It was a hero’s homecoming for Mr. McCracken, who was praised on the PCWorld.com message boards and in the blogosphere for sacrificing himself in the name of journalistic integrity.
“I was on the brink of canceling my subscription,” wrote one reader. “Now that McCracken’s back, I’ll stick around, too.”
PC World, a monthly magazine with a companion Web site that mixes technology news with product reviews, has a reputation for smart and sometimes hard-hitting articles that often offend big tech companies.
In recent years, it has criticized several of
gocrosscampus :: win your world Annotated
People Really Want to Help You | Copyblogger Annotated
The Fortex Group Speakers Bureau - Executive Speaking Placement Annotated
bout The Fortex Executive Speaker Placement
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Media Analysis, Media Evaluation, Corporate Reputation, Crisis Communication: Cision
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Threadless T-Shirts - Interviews With Threadless' Finest
Online videos: From home videos to premium internet television content | Veoh Video Network
Ontela - Powering Mobile Imaging
Online Postal Mail by Earth Class Mail | Remote Control Mail
Centeris - Making Linux and Windows work well together
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