VentureBeat » With Bling, translate your Web site to mobile AJAX  Annotated

With Bling, translate your Web site to mobile AJAX

By Matt Marshall 01.30.07

Bling Software, a start-up that launches today at DEMO, helps translate your Web site into a visually rich mobile version.

Your regular site can not be duplicated on a cellphone’s tiny screen, so you have to customize it. This can cost serious bucks.

Now, Pleasanton’s Bling has unveiled an AJAX-based software that publishers can use to transform their sites into visually rich mobile versions. Bling’s chief executive, Roy Satterthwaite, tells VentureBeat the company is the first to guarantee the AJAX application will work across cell-phone platforms, and small enough to be distributed via cellular networks.