todaytest 05/16/2007

Antenna Group - Our Approach - Our Services  Annotated

Executive
Profile Development





Antenna Group crafts its CEO program to reflect the needs and
availability of the individual. Below are examples of some of the
standard practices that have proven successful with Antenna client CEOs.

• Dinner Salons—Each
  month, Antenna hosts one to two dinner salons at outstanding
  restaurants that bring together client CEOs and CTOs with top-level
  media and analysts. The dinners—on relevant, timely topics in
  the tech industry—enable our clients to network and
  ultimately create important relationships with influential media. No
  other agency has been able to imitate Antenna’s Salon success.
  
  
  
  
  
  



• Speaker
  program—Appropriate venues are identified for
  client CEOs to give company presentations or participate in panel
  discussions. Antenna has developed relationships with conference
  organizers and regularly places client executives in prominent speaking
  positions at industry conferences. We draft and submit speaking
  proposals, pitch organizers, confirm arrangements, and assist in media
  training and rehearsing.
  
  
  
  
  
  



• Media
  training—A 30-year veteran of the broadcast news
  industry conducts Antenna’s media training sessions for
  executives. Our trainer combines supportive coaching with attack-dog
  techniques to prepare clients for anything. Sessions are repeated as
  needed.
  
  
  
  
  
  



• Bylined
  articles—Antenna Group researches and identifies
  appropriate vehicles for client CEO articles. Using our knowledge of
  industry trends and the expertise of the CEO, Antenna crafts an article
  outline and works with the client marketing team to develop a
  thoughtful, compelling piece. Once approved, Antenna pitches the
  article to a select group of top-tier outlets. We extend the life of
  the byline feature by re-working it for submission to additional
  outlets.

EconSM Conference - The Economics of Social Media  Annotated

How do you thrive in an industry that seems to change irrevocably every few days? At paidContent and its sister sites MocoNews.net and ContentSutra, we chronicle the world of social media on a minute-by-minute basis. But sometimes, in an industry moving so fast, it's useful, fun, and necessary to allow yourself a day away from the everyday to think, learn, and network alongside your fellow industry leaders. So on April 26, ContentNext Media, our parent company, is presenting its first conference, The Economics of Social Media, at the Beverly Hilton in Los Angeles. Over one packed day, in a series of large and small sessions we're designing to ensure maximum participation, we'll examine the tremendous changes social media is bringing to:

Traditional media

Gerson Lehrman Group Councils  Annotated

Introduction to the Terms and Conditions of Council Membership

Building the Mosaic

Gerson Lehrman Group provides value to its clients by arranging projects with
experts (Council Members) in numerous specialties. Our clients need direct,
unbiased primary inputs and education on complex or hard to find/understand
topics (which access to the GLG Councils can provide) that can help them make
more informed investment decisions. Such inquiries can include understanding
how a particular technology, drug or service works, understanding products and
their acceptance in the market, trends in industries and the like. Gathering
bits of fragmented information from various sources is often called building
the mosaic or "mosaic theory" – which has been recognized by leading investment
industry groups, the U.S. Supreme Court and the Securities and Exchange
Commission as contributing to a healthy and efficient market for securities.
Business leaders, government and non-profits also find that access to
specialized expertise drives superior decisions.

The Role of the Council Member

Our clients value these inputs, but understand that Council Members are not
providing investment advice and are not able to provide ‘answers’. This is why
our clients come to us to speak with multiple experts on a given topic –
aggregating tiles in the mosaic to develop a picture. It is important that
Council Members understand that the value they can add is in educating and
providing objective insight to our clients. Disclosure of information that is
confidential or a discussion that presents a conflict for Council Members is
unwelcome to our client