Metrics 2.0: Mobile advertising to hit US$11.35B; Will Google stay No.1 in Mobile Search? Annotated
Mobile advertising to hit US$11.35B; Will Google stay No.1 in Mobile Search?
Worldwidespend on mobile advertising will rise to US$11.35 billion by 2011, up from
$871 million this year, according
to Informa Telecoms & Media report "Mobile Advertising Services:
generating revenue through subsidised content". In
2007, mobile advertising spend will more than double from 2006 levels to
over US$1.5bn.
Infroma forecasts
that search-related mobile ad revenue will climb to $1.5 billion in 2011,
up from just $3 million this year.
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