Go Big or Go Home: Why Being Bold is Critical to Getting Noticed | Copyblogger Annotated
Why Bold Works
Why does being bold work better than being humble and understated, as I think many of us would prefer to be? Here’s why:
- It stands out. Again, there are more than 83 million blogs out there … how will you get noticed among the cacophony of all those blogs? If you think bigger and bolder than all of them, you will get noticed.
- You’re more clickable. If your headline is in someone’s feed reader, or they see your headline on another blog among a list of links, they will be more likely to click on you if you’re bold. It’s almost irresistible.
- People talk about you. It’s good if people start talking about you. They read your bold post, and they talk about it on their blog. “I just read an interesting post on Zen Habits about why ….” And even if they disagree, that’s still good news. Whether people disagree with you or not is immaterial — you want them talking about you.
- People link to you. When other blogs talk about you, they link to you. And that’s the most important effect of al
How to Write a Persuasive News Release » Copywriting Blog By Copywriter Michel Fortin Annotated
The most profitable and often overlooked free publicity generator is the news release (also called "press release", although news release is a better term).
News releases are not only great marketing tools but also far more credible and believable than advertising since they appear to come from an objective third party.
While publicity is the most powerful promotional tool there is, it is the one that is the least effectively used.
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