todaytest 04/18/2008

• eXelate Raises $4M for Delayed-Ad Exchange - Annotated

  tags: utr2, advertising

  • In another example that investments in Internet advertising startups are far from cooling, eXelate is announcing a $4M investment from Carmel Ventures.

    
    

    The Israeli company offers a marketplace called the “eXelate Targeting eXchange” which is focused on what they are calling “Delayed-Ads.”

    
    

    Here’s how it works: An ad network participating in eXelate’s exchange purchases from publishers the right to place Delayed-Ad cookies on users with vertical-specific interests (travel, automotive, etc.). When such users later visit publisher sites that fall under the realm of the ad network, they are shown targeted ads relevant to the interest-specific site they received their Delayed-Ad cookie on. Hence, “Delayed-Ad.”

• Attributor Launches Service to Track Copyright Infringement Across the Web - Annotated

  tags: utr2

  • Every media company on the planet knows that its articles, songs, photos, and videos are being copied and spread willy-nilly across the Web, but they don’t have a clue what to do about it. They are not even sure what to do about all of their stuff that is just on YouTube (should they let Google monitor itself or create some vague industry guidelines and hope that every site follows them?). A startup called Attributor in Redwood City, Calif. says it can monitor the Web for copied content no matter where it may be, help publishers and media companies track it all, and help them decide what to do about it.

    
    

    Attributor was founded in 2005 and has raised $10 million from Sigma Partners, Selby Ventures, Draper Richards, First Round Capital and Amicus. The enterprise version of its service launches today, although it has been testing it with Reuters and AP for about six months. The enterprise service will cost anywhere from tens of thousands to hundreds of thousands of dollars per year (a more limited self-serve version for bloggers and smaller publishers could cost as little as $6 or $7 per month, and will launch in 2008). CEO Jim Brock gave me a demo of Attributor last week in the lobby of the Waldorf Astoria.

• Want To See How I Make A Screencast? « Demo Girl - Annotated

  companes should see this and make screen casts for our site

  tags: utr

  • Want To See How I Make A Screencast?

    
    

    14Jan08

    
    
    
    
    
    
    

    
    
    

    
    

    Not all screencasts are created equal.  What I mean by that is, there are lots of different tools one can use in order to create a screencast.  There are different types of software and applications such as Jing, Demo Builder, CamStudio, uTIPu, and what I use, Camtasia Studio.  There are also lots of different settings and effects you can use within those tools.  I decided to show you what steps I go through before, during, and after recording a screencast to end up with what you normally will see as an end product on DemoGirl.  This is not really a tutorial on how to use Camtasia Studio.  It’s more of a way for me to show you what settings I use when creating a screencast.  Hopefully it will be useful to those just getting started.

    
    

    At first, I wasn’t sure how I was going to record a screencast showing how I record a screencast.   Sound confusing?  Yeah, it did to me too.  Then I remembered that even though I long ago upgraded to Camtasia Studio Version 4, I still have Version 3.  So, I made the recording with version 3 but showed you all of the features I use in version 4.  Pretty nifty, huh?  Here’s my screencast tour of how I make screencasts for DemoGirl:

    
    

    Click Here To Watch The Screencast 7m49s

    
    

    Want this screencast on your site?  Click here to get the code for this and other DemoGirl screencasts

• Demo Girl - Annotated

  tags: no_tag

  • Want To See How I Make A Screencast?

    
    

    14Jan08

    
    
    
    
    
    
    

    
    
    

    
    

    Not all screencasts are created equal.  What I mean by that is, there are lots of different tools one can use in order to create a screencast.  There are different types of software and applications such as Jing, Demo Builder, CamStudio, uTIPu, and what I use, Camtasia Studio.  There are also lots of different settings and effects you can use within those tools.  I decided to show you what steps I go through before, during, and after recording a screencast to end up with what you normally will see as an end product on DemoGirl.  This is not really a tutorial on how to use Camtasia Studio.  It’s more of a way for me to show you what settings I use when creating a screencast.  Hopefully it will be useful to those just getting started.

    
    

    At first, I wasn’t sure how I was going to record a screencast showing how I record a screencast.   Sound confusing?  Yeah, it did to me too.  Then I remembered that even though I long ago upgraded to Camtasia Studio Version 4, I still have Version 3.  So, I made the recording with version 3 but showed you all of the features I use in version 4.  Pretty nifty, huh?  Here’s my screencast tour of how I make screencasts for DemoGirl:

    
    

    Click Here To Watch The Screencast 7m49s

    
    

    Want this screencast on your site?  Click here to get the code for this and other DemoGirl screencasts