todaytest 04/22/2008

• U.S. Lags in Social Media Creation, per Survey - Annotated

  tags: utr2

  • NEW YORK A new global study of social media use reveals that
    the U.S. severely lags behind Asian and South American countries in
    participation rates.
    
     
    
    Consumers in the U.S. and Western Europe are more likely to be
    passive social-media participants -- sharing videos and reading
    blogs -- while those in emerging markets often create content
    through blogging, social networks and video and photo sharing
    sites.
    
    
    
    
    "By and large, in the U.S. we're a country of voyeurs," said David
    Cohen, U.S. director of digital communications at Universal McCann,
    which conducted the study. "We love to watch and consume content
    created by others, but there's a fairly small group that are doing
    that creation -- unlike China, which is a country of
    creators."