The value of a blog for your business - Small Business Opportunities & Ideas Annotated
But a small business isn’t a traditional publisher. The value of attention can be far greater than just advertising revenue. We have clients who blog for attention - and when they get that attention, it might lead to:
- a new client worth many thousands of dollars (we have a client who measures customer value in the tens to hundreds of thousands of dollars).
- a new influencer who can indirectly lead to many new customers.
You don’t need a massive audience for blogging to be worthwhile. Getting the attention of a niche audience can be extremely valuable, but not if you think in terms of advertising revenue.
Here is an exercise for you. Visualise your ideal prospective clients and your ideal influencers (the people who can send lots of small customers your way).
Particls - About - Features Annotated
Particls allows you to offer a
customized, user-friendly news and alerts
system that extends the reach of
your brand and your content right to
the desktop and beyond. Get more return
visitors, differentiate your brand and
earn more revenue.
There are two ways that publishers can take
advantage of Particls.
inTouch Basic for quick and easy integration
(refer below), and
inTouch Partner
for more advanced customization and revenue share.
 | Get more return traffic (alert users about new content) |
To embed
Particls on your site simply type
in a URL to a website, RSS/Atom
Feed or OPML file and use the
embed code provided.
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